Convey the company's PORPUSE. Corporate videos are designed to build a COMMUNITY base don its VALUES and beliefs, which enchances BRAND positioning. A corporate video does not aim to promote products or services, but rather to highlight the organizational CULTURE, its history, and iths staff; in order to créate an EMOTIONAL connection with the audience and differentiate itself from the competition.
Increased community engagementImproved Brand positioningAttraction of Human Talent